Conversion Modelling Guide
for Performance Marketers

For a very long time, marketers have relied on using digital analytics and multi-touch attribution tools that track customer journeys using website cookies. However, knowing your customers’ complete path to conversion is no longer possible due to multiple tracking restrictions, privacy regulations, and cross-device shopping.

As a result, marketing teams struggle to measure true CPA, ROAS, Revenue and Conversions at channel or campaign level. Moreover, ad platforms are restricted in their optimisation and targeting capabilities due to incomplete feedback about the true value of each paid click.

Learn why future-thinking performance marketers are now switching to Conversion Modelling to tackle both of these challenges and drive better ROAS in a cookieless world.